NEW GLOBAL DYNAMICS
In the aftermath of a severe economic crisis, the world economy needs to identify new outlets, find new inspiration. Developed and developing countries are working in their historical spheres of influence and way beyond their borders, to conquer increasingly powerful and demanding consumers.
Against this backdrop, we live in an asymmetrical world - slow growth in developed countries, strong growth for newcomers. This reality compels creators, producers and distributors to rethink their strategies and do away with the single-minded view of a westernised economy.
The programme will focus on three cross-functional themes :
THURSDAY 20th OCTOBER 2011
North/South, East/West, the new balance of the economy
Information and Communication Technologies: allies to help brands reach
ultra-connected consumers ?
New brand management prospects to boost companies
9 am/10.30 am
Conference 1
Excluding BRIC markets, what are the likely
high-potential areas: Turkey, Central Asia, Africa, Middle East, Eastern Europe…?
Conference 2
Brands and social networks: how can brands ensure positive dialogue, efficiently manage their e-reputation, become fan brands?
Conference 3
Time-honoured brands are disappearing, others are rapidly gaining ground: how can we manage the brand cycle in a global universe and an "instant" economy?
11 am/12.30 am
Conference 4
Are our foreign partners, our faraway subcontractors of today, the competitors of tomorrow?
Conference 5
Brand's strategy on Internet: opportunities and threats?
Conference 6
Is "made-in" the winning formula for developed countries to safeguard their know-how and relocate industries back
to their home countries?
2.15 pm/3.45 pm
Conference 7
Lifestyle, luxury, tourism, culture: are these the real assets of mature economies to conquer new markets?
Conference 8
From e-commerce to
m-commerce, distribution is in the midst of a new revolution, what are the ideal and possible forms of cohabitation between the physical network and the virtual network?
Conference 9
Environmental protection, ethics, corporate social responsibility…: where do companies and brands stand in these terms of challenges such as respect for human life and protection of our planet?
4.15 pm/5.45 pm
PRESTIGIOUS ONE INVITED : Course of a contractor
PLENARY MEETING
6.15 pm
2001-2011, 10 years of Empreintes, 10 years of reflection, 10 years of exchange: the innovation still participate in the brands' future ?
FRIDAY 21st OCTOBER 2011
North/South, East/West, the new balance of the economy
Information and Communication Technologies: allies to help brands reach
ultra-connected consumers ?
New brand management prospects to boost companies
9 am/10.30 am
Conference 10
Emerging countries are preparing the global brands of tomorrow: when, how and in what sectors will these future brands bring about far-reaching changes on markets?
Conference 11
Apple, Google, Facebook, Tweeter, Wikipedia, Microsoft…: how can manufacturers make the best use of innovations from the ICT giants to ensure growth of their brands?
Conference 12
Labels vs. subcontractors, national brands vs. distributor brands: how can companies keep control of value, how can they achieve volume?
11 am/12.30 am
Conference 13
What are the realities of consumption on BRIC markets, should we be drawn by the siren song of these spendthrift consumers?
Conference 14
The Internet as a growth medium, as a lever to ensure international renown of brands, as a means of differentiation: with what strategies and what resources?
Conference 15
International brands vs. national legislation: how can we best deal with "glocal" (global and local) legislative requirements?
2.15 pm/3.45 pm
PRESTIGIOUS ONE INVITED : Course of a contractor
Jean-Pierre Renaudin has been re-elected President of the International Brands Forum...
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On November 29, 2010, the Bordeaux Chamber of Commerce and Industry and the INSEEC business school signed a membership ...
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Discover the Empreintes blog !
The brands blog…
… a community portal open to all those wishing to contribute to the development of the profession, with analysis input and anticipation of major developments
… a rich and lively source of information
marketing, communication, publication: pathways for new thinking to include recent developments and anticipate future growth
… a constructive view of brand issues
Empreintes continues its role as a Brands Observatory, with the analysis and opinions of those who make brands what they are.
The brands blog…
… a community portal open to all those wishing to contribute to the development of the profession, with analysis input and anticipation of major developments
… a rich and lively source of information
marketing, communication, publication: pathways for new thinking to include recent developments and anticipate future growth
… a constructive view of brand issues
Empreintes continues its role as a Brands Observatory, with the analysis and opinions of those who make brands what they are.
EMPREINTES INFORMATION AND REGISTRATION
Tel : 33 (0)5 57 19 19 57
54, avenue Victor Hugo
33110 BORDEAUX LE BOUSCAT
Contact Form >>
n° CNIL : 1361488
Tel : 33 (0)5 57 19 19 57
54, avenue Victor Hugo
33110 BORDEAUX LE BOUSCAT
Contact Form >>
n° CNIL : 1361488
@Agence Webfutur