The 2011 edition marks the 10th anniversary of Empreintes, confirming its status as a key player in the life of brands.

Since 2001, Empreintes has brought together consumer goods stakeholders focused on contributing to the development and promotion of their profession.
This biennial event is organised with a forward-looking approach. Empreintes gives pride of place to analysis, thinking, identification of consumption trends and economic, technological and behavioural developments. The forum invites participants to take part in the dynamics of the sector, at the very heart of the community, thanks to significant executive visitor figures.

The purpose of the Empreintes association, which includes company managers, professional bodies, business schools, universities and research centres, is to improve knowledge and practices related to intangible asset management in French companies.

The work of the association involves two focal points...
• Organisation of the International Brands Forum every 2 years
• Specific assignments at the request of its members

For each edition of the forum, Empreintes has
• over 800 visitors
• 1 plenary session
• 2 expert workshops
• 15 round tables
• 20 media participants covering the event

For the 6th edition, EMPREINTES will more than ever before focus on brands and on all those who make them what they are. Entrepreneurs and specialists will share their know-how on new developments, so that together, we can imagine proactive and inventive strategies for the future.

In an era of participative action and digital revolution, EMPREINTES invites brands to exchange and debate on three cross-functional issues:
• opening of markets and the relationship to the new world balance
• Internet and ICT
• brand management

The 2011 edition will provide keys to improved market understanding and to current macro-economic developments and trends, analysing the strategies which have been very successful and those which have not worked over the last ten years.